EMPOWERING INNOVATION THROUGH INSIGHTS
WHO WE ARE
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Unlocking the pulse of the Asia-Pacific's diverse user landscape isn't just about data—it's about weaving stories, cultures, and aspirations into innovative business solutions. At HYPE we bridge the gap between local insights and global standards, turning user voices into actionable strategies that drive growth. Let's shape the future of your business, together.
Get in touch today.
WHAT WE DO
At HYPE, our mission is to uncover authentic 'hypes' using human-centered design principles. We utilize a blend of methods: in-depth interviews, ethnographic studies, usability tests, and data analytics to dig deep into raw insights. Through workshops, journey mapping, and ideation sessions, we activate those insights to provide businesses with the intelligence to craft exceptional experiences and products.
DISCOVERY RESEARCH
Generative user research to uncover user needs, motivations, and pain points, laying the groundwork for informed product and service design.
INSIGHTS ACTIVATION
Activating user insights into actionable strategies and recommendations that drive design, product, marketing and business decisions.
UX RESEARCH
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Evaluative user research to assess and refine the usability and effectiveness of products and services based on real user interactions and feedback.
TAILORED INSIGHTS
TRANSFORMATIVE OUTCOMES
At HYPE, we don't believe in one-size-fits-all. We recognize that every project has its own heartbeat, its unique rhythm. Rather than applying a generic mold, we're passionate about customizing our research methods to perfectly align with your specific needs. Our commitment to bespoke solutions means you're guaranteed insights that truly resonate, empowering our clients to craft unparalleled experiences and products.
With HYPE, you're not just embarking on a project; you're a unique journey we set out on together.
HEAR IT FROM OUR CLIENTS
"Utilizing HYPE's expertise, we discerned key user patterns throughout SEA. This knowledge enabled us to align our brand and products perfectly with the diverse needs of our audience. Collaborating with HYPE was a delight; they quickly grasped our goals and helped us effectively realize them."
Tim Phang, Sr. Research Manager - Uber
"With HYPE's expert UX Research on our side, we pinpointed precise and actionable insights that enhanced our user journey and allowed us to serve our customers better. A series of product flow and design adjustments, guided by HYPE's advice, resulted in a notable increase in our conversion rates!"
Bernie Xiong, CTO - Klook
"HYPE was integral to our product and design process. By looking deeply at our users' behaviors and motivations and translating them into stimulating workshops, we were able to craft immediate and long-term product roadmaps that prioritized our users' most critical needs."