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EMPOWERING INNOVATION THROUGH INSIGHTS

WHO WE ARE

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Unlocking the pulse of the Asia-Pacific's diverse user landscape isn't just about data—it's about weaving stories, cultures, and aspirations into innovative business solutions. At HYPE we bridge the gap between local insights and global standards, turning user voices into actionable strategies that drive growth. Let's shape the future of your business, together.

Get in touch today.

Empowering innovation through insights by bridging gaps between local insights and global standards

WHAT WE DO

At HYPE, our mission is to uncover authentic 'hypes' using human-centered design principles. We utilize a blend of methods: in-depth interviews, ethnographic studies, usability tests, and data analytics to dig deep into raw insights. Through workshops, journey mapping, and ideation sessions, we activate those insights to provide businesses with the intelligence to craft exceptional experiences and products.

Discovery and market research

DISCOVERY RESEARCH

 

Generative user research to uncover user needs, motivations, and pain points, laying the groundwork for informed product and service design.

Insights activation through workshops and ideation sessions

INSIGHTS ACTIVATION

 

Activating user insights  into actionable strategies and recommendations that drive design, product, marketing and business decisions.

UX research, UI testing, user experience research, product design research

UX RESEARCH

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Evaluative user research to assess and refine the usability and effectiveness of products and services based on real user interactions and feedback.

Tailored insights, transformative outcomes

TAILORED INSIGHTS
TRANSFORMATIVE OUTCOMES

At HYPE, we don't believe in one-size-fits-all. We recognize that every project has its own heartbeat, its unique rhythm. Rather than applying a generic mold, we're passionate about customizing our research methods to perfectly align with your specific needs. Our commitment to bespoke solutions means you're guaranteed insights that truly resonate, empowering our clients to craft unparalleled experiences and products.

 

With HYPE, you're not just embarking on a project; you're a unique journey we set out on together.

HEAR IT FROM OUR CLIENTS

Uber working with HYPE Research

"Utilizing HYPE's expertise, we discerned key user patterns throughout SEA. This knowledge enabled us to align our brand and products perfectly with the diverse needs of our audience. Collaborating with HYPE was a delight; they quickly grasped our goals and helped us effectively realize them."

Tim Phang, Sr. Research Manager - Uber

Klook working with HYPE Research

"With HYPE's expert UX Research on our side, we pinpointed precise and actionable insights that enhanced our user journey and allowed us to serve our customers better. A series of product flow and design adjustments, guided by HYPE's advice, resulted in a notable increase in our conversion rates!"

Bernie Xiong, CTO - Klook

Grab working with HYPE Research

"HYPE was integral to our product and design process. By looking deeply at our users' behaviors and motivations and translating them into stimulating workshops, we were able to craft immediate and long-term product roadmaps that prioritized our users' most critical needs."

Randy Hunt, Head of Design - Grab

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