UNLOCKING CRYPTO IN

HONG KONG AND SINGAPORE

FROM INTEREST TO INVESTMENT: A REGIONAL SNAPSHOT

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Our research reveals that close to half the digital population in both markets either owns or is interested in owning cryptocurrency.

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The main motivations for investing include financial gain and the diversification of investments, while 97% of respondents believe that blockchain technology will significantly impact industries beyond finance.

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The infographic also highlights several significant barriers to crypto adoption including regulatory issues, security concerns, and a general lack of understanding. Technical (setup) difficulties is seen as a major barrier by 34% of respondents.

 

Furthermore, 95% of users feel they could benefit from more information, as many are only somewhat or poorly informed. This lack of deep knowledge is apparent as 61% of the interested observers watch and learn but remain inactive during significant crypto events. Popular channels for obtaining crypto information include social media and crypto-specific websites and forums. By leveraging a targeted multi-channel engagement strategy, there is a significant opportunity to transform this latent interest into active investment.

 

Those seeking to explore these insights further can register below to access the full HYPE Research report

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For more information on research services we offer get in touch at connect@hyperesearch.co