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This quantitative survey was conducted in April 2024, amongst the digital population of Hong Kong and Singapore, amongst n=827 and n=878 respondents respectively

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CLICK ON IMAGE FOR PDF VERSION

UNLOCKING CRYPTO IN

HONG KONG AND SINGAPORE

FROM INTEREST TO INVESTMENT: A REGIONAL SNAPSHOT

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Our research reveals that close to half the digital population in both markets either owns or is interested in owning cryptocurrency.

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The main motivations for investing include financial gain and the diversification of investments, while 97% of respondents believe that blockchain technology will significantly impact industries beyond finance.

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The infographic also highlights several significant barriers to crypto adoption including regulatory issues, security concerns, and a general lack of understanding. Technical (setup) difficulties is seen as a major barrier by 34% of respondents.

 

Furthermore, 95% of users feel they could benefit from more information, as many are only somewhat or poorly informed. This lack of deep knowledge is apparent as 61% of the interested observers watch and learn but remain inactive during significant crypto events. Popular channels for obtaining crypto information include social media and crypto-specific websites and forums. By leveraging a targeted multi-channel engagement strategy, there is a significant opportunity to transform this latent interest into active investment.

 

Those seeking to explore these insights further can register below to access the full HYPE Research report

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For more information on research services we offer get in touch at connect@hyperesearch.co

Get the Complete Cryptocurrency
Insights Report

Unlock exclusive access to our research report on cryptocurrency adoption in Hong Kong and Singapore. Gain a deeper understanding of:

  • The biggest barriers to cryptocurrency adoption

  • Key motivations driving investments

  • Knowledge gaps and educational needs

  • Marketing strategies to connect with crypto enthusiasts

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Highlights include:

  • Breakdown of users by market, demographics, ownership and interest levels

  • How companies can increase knowledge and confidence in cryptocurrency products and services.

  • Innovative and impactful ways crypto has affected users and their communities

 

Register now to receive the full report

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