This quantitative survey was conducted in April 2024, amongst the digital population of Hong Kong and Singapore, amongst n=827 and n=878 respondents respectively
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UNLOCKING CRYPTO IN
HONG KONG AND SINGAPORE
FROM INTEREST TO INVESTMENT: A REGIONAL SNAPSHOT
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Our research reveals that close to half the digital population in both markets either owns or is interested in owning cryptocurrency.
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The main motivations for investing include financial gain and the diversification of investments, while 97% of respondents believe that blockchain technology will significantly impact industries beyond finance.
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The infographic also highlights several significant barriers to crypto adoption including regulatory issues, security concerns, and a general lack of understanding. Technical (setup) difficulties is seen as a major barrier by 34% of respondents.
Furthermore, 95% of users feel they could benefit from more information, as many are only somewhat or poorly informed. This lack of deep knowledge is apparent as 61% of the interested observers watch and learn but remain inactive during significant crypto events. Popular channels for obtaining crypto information include social media and crypto-specific websites and forums. By leveraging a targeted multi-channel engagement strategy, there is a significant opportunity to transform this latent interest into active investment.
Those seeking to explore these insights further can register below to access the full HYPE Research report
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For more information on research services we offer get in touch at connect@hyperesearch.co
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Insights Report
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The biggest barriers to cryptocurrency adoption
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Key motivations driving investments
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Knowledge gaps and educational needs
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Marketing strategies to connect with crypto enthusiasts
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Highlights include:
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Breakdown of users by market, demographics, ownership and interest levels
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How companies can increase knowledge and confidence in cryptocurrency products and services.
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Innovative and impactful ways crypto has affected users and their communities
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