Stop selling research, start selling risk mitigation
- HYPE Research
- Jan 7
- 1 min read
80% of features shipped are rarely or never
used (Pendo, 2024).
That number stuck with me.
Not because it's shocking. But because most of the time, it's avoidable.
I've sat in enough budget meetings to know that "we need user research" is a hard sell. Stakeholders hear cost. They hear delay. They hear uncertainty.
What's worked for me is flipping the conversation entirely.
Don't sell research. Sell the risk of not doing it.
When I started framing it as "what's the opportunity cost of building the wrong thing?" instead of "here's what research costs," the conversations changed. Budgets opened up. Not because research suddenly became cheaper, but because the alternative became visible.
I put together the reframe that has worked for me in these conversations. It's not the only way, but it's helped me get research across the line more times than I can count.
Download the file if this is a conversation you're having too.
Turning human truths into product decisions.
HYPE Research // Discovery, Insights Activation, UX Research
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